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Take back control of your paid ads using the same system I used for Grant Cardone, Brandon Turner, and HL PRO TOOLS.
$300K with a 9X ROAS on an Evergreen Webinar
$21K with a 3.8X ROAS on a Low Ticket
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Who We've Worked With
Trusted By Expert & Consultants Like...
Brandon Turner
Better Life Tribe
Matt Deseno
HL Pro Tools
Annetta Powell
DCP University
Vesna Hrsto
Buh Bye Burnout
Ben Azadi
Metabolic Freedom
Alex Montalenti
Real Grader
I had a client running a course funnel. Getting decent clicks. The landing page was converting at 0.5%.
They thought the funnel was broken.
It wasn't.
Meta's Andromeda was suppressing the creatives that actually converted... and spending everything on the ones that got clicks but didn't buy.
They were following Meta's recommendations to the letter. Consolidating campaigns. Going broad. Letting it "learn."
And bleeding money every single day.
So we did something totally different.
We split up their creatives using the STS Testing Framework. Isolated each one at $10-15 in daily spend. Found the ones Andromeda was hiding.
Their conversion rate jumped from 0.5% to 2%.
A 3X improvement.
Same offer. Same traffic. Different strategy.
That creative had been available for months. Meta just wouldn't spend on it.
They were losing 30+ sales every day because Meta decided their budget belonged somewhere else.
This is what's costing you right now.
You've got creatives that could double your ROAS, close your highest-ticket clients, and scale you past $10K/day in spend.
But Meta won't show them to anyone.
And as long as you follow what the gurus say to do after Andromeda, you'll keep bleeding cash on 1-2 "winners" that aren't actually winning.
Meta Is Stealing Your Ad Budget Everyday While The Gurus Tell You To Trust The Algorithm...
You launch 12 creatives.
Meta spends $400 on two of them.
The other ten? $8 total.
One of those $8 creatives converts at 4%. The $400 creative converts at 0.9%.
But Meta doesn't care.
It picks what gets traffic. It buries what works. And you're left wondering why your "winning" ads stop working after 72 hours.
Here's what's really happening:
Meta doesn't want you to run ads in a specific way. It just wants you to be confused and lose money every day.
Following what Meta suggests is like diving off a cliff without knowing what's down there.
The gurus tell you: "Go broad. Consolidate everything. Let Andromeda learn."
So you do.
And your ads work for one day. Maybe two.
Then your ROAS nosedives. Your cost per sale doubles. And your campaigns break the second you try to scale past $300/day.
Meanwhile, the creative that could've scaled you to $2,000/day in spend is sitting there with $11 spent on it... getting buried by Meta's Andromea.
You follow the playbook. You do what they say. You wait for it to "optimize."
And nothing happens. Except you keep bleeding money on creatives that don't convert. The only way to get your ROAS back up and finally scale with more control and certainty is to take back control from Meta.
Get Result Like This
4.5X ROAS on a Real Estate Book
2.4X ROAS on a Low Ticket Funnel
EverGreen Webinar 1.5X ROAS Average
3.1X ROAS on a Children's Book
8.6X ROAS on a Real Estate VSL
$50 cost per Booked Calls & 3X ROAS
CPA Decreased by 24% on a Low Ticket
CPA Decreased by 17% on Our MAE Funnel
Sales Increased by 52% on a Low Ticket
Sales Increased by 62% on a Book Funnel
CPA Decreased by 11% on a Book Funnel
Sales increased by 96% on our MAE
1.13 ROAS on a Low Ticket Funnel
1.26 ROAS on a Low Ticket Funnel
7.31 ROAS on a Evergreen Webinar
7.33 ROAS on a Evergreen Webinar
This Is Totally Different From What Everybody Is Telling You To Do After The Andromeda Update!
The gurus say: "Consolidate everything. Trust the algorithm."
And it worked... in 2022.
But Andromeda changed the game.
Now, the algorithm doesn't optimize for conversions. It optimizes for engagement, Video views and Link clicks.
Not sales.
So Meta spends your entire budget on creatives that get attention... but don't convert.
Meanwhile, the creative that would've closed 40 sales this week? It got $9 in spend and died before anyone ever saw it.
This is why your ads "stop working" after 3 days.
It's not creative fatigue. It's not audience exhaustion.
It's Meta spending on the wrong creatives.
And as long as you keep consolidating, going broad, and "letting it learn," you'll keep bleeding money while your competitors who figured this out are scaling past you.
Here's what you'll learn inside Meta Ads Essentials: The fail-proof way to run ads in 2026 that Meta doesn't want you to know (for real).
Because if everyone knew how to isolate winners and force Meta to spend on what converts, Meta would lose billions in wasted ad spend.
They need you confused. They need you testing blindly. They need you consolidating so they can bury your best creatives.
That's how they make money.
But not anymore.
Here's Exactly What's Broken (And What Actually Works)
THE RESULT?
Meta spends 90% of your budget on 2-3 creatives that get clicks but don't convert
Your best creatives get $8-12 in spend and die
ROAS crashes after 48-72 hours
Campaigns break when you try to scale past $300/day
You never find real winners—just "engagement winners"
THE RESULT?
Find creatives that convert at 3-5% (not 0.8%)
Lower cost per sale by 40-60%
Scale from $100/day to $2,000/day without breaking
Consistent ROAS instead of random spikes and crashes
Real winners based on conversions, not engagement
The Difference? Control.
The old way gives Meta control over your budget.
The new way gives YOU control over your results.
And that's exactly what you're about to get inside Meta Ads Essentials.
I Figured This Out After Spending $15M+ Managing Campaigns For Brandon Turner, Grant Cardone, Matt Deseno, Ben Azadi, and Vesna Hrsto...
I was Grant Cardone's Digital Marketing Manager. I took over his real estate funnels and turned them into the most profitable division in the company.
I started testing in isolation. $10-15 per creative, per day. No consolidation. No "let it learn" nonsense.
And the creatives Meta was suppressing? They outperformed everything else by 300-400%.
Same offer. Same audience. The only difference? I stopped letting Meta pick winners for me.
I did this from Brandon Turner and Matt Deseno.
And we got amazing results using the STS framework
The thing is, I have never trusted META in the first place.
Then Andromeda hit.
I started to believe the same thing everyone else did.
Consolidate your campaigns. Go broad. Let Meta do the heavy lifting.
And for a while, that approach worked.
Overnight, accounts that were printing money started hemorrhaging cash. Creatives that converted at 3-4% got buried under ones that barely hit 0.8%.
Meta was deciding what worked. Not the data.
I watched seven-figure advertisers go from hero to zero in 90 days because they kept trusting Meta's recommendations.
So I stopped listening to what Meta wanted me to do.
Now I run campaigns for coaches, consultants, and course creators doing $50K-$500K/month in ad spend. And none of them follow Meta's playbook anymore.
Because the truth is simple: You can either let Meta control your budget, or you can take it back.
Most people won't do this. They'll keep following the gurus. Consolidating. Waiting for Andromeda to "learn."
And they'll keep losing money.
But you? You're about to see exactly how the top 1% of advertisers actually run their accounts in 2026.
Yes! This Simple Strategy Gives You Control Back And Allows You To Launch And Scale Profitable Ads!
I spent $15 million testing this across 66 different industries.
Real estate. Health. Finance. Biz Op.
And the same pattern showed up every single time:
Consolidation kills winners. Isolation reveals them.
When you consolidate, Meta picks 2-3 creatives and spends everything there.
When you isolate, every creative gets a fair shot. And the ones that convert rise to the top.
Here's what happened when I applied this to a client selling a $27 course:
Before STS: 20 creatives in one ad set. Meta spent 90% of the budget on 2 of them. Neither converted above 1.1%. Cost per sale: $43.
After STS: 12 creatives isolated. $20-$25/day each. Found 3 that converted at 3.2-4.8%. Cost per sale dropped to $9-13.
Same offer. Same audience. Same creatives.
The only difference? Meta couldn't bury the winners anymore.
And when we scaled those 3 creatives using the STS Scaling Framework, 20% increases every 48 hours with cost caps, they went from $30/day to $200/day without breaking.
That's the power of taking control back.
Most advertisers will never do this. They'll keep consolidating. Keep trusting Meta. Keep losing money on fake winners.
But you're about to see exactly how to stop that cycle and start profiting like the top 1% of advertisers who refuse to play Meta's game.
INTRODUCING...
META ADS ESSENTIALS
THE NO-BS SYSTEM FOR RUNNING PROFITABLE ADS IN 2026
(WITHOUT LOSING THE GAME)
While everyone else is still consolidating campaigns and watching Meta burn through their budget on 2 creatives...
I quietly discovered the exact testing structure that forces Meta to show you what actually converts.
Not what gets clicks.
Not what gets video views.
What closes sales.
And I've been using it to turn struggling campaigns into profit machines for coaches, consultants, and course creators across 66 industries.
A Financial Consultant doing $300/day who couldn't scale? Now at $1,000-$2,000/day.
A Course Coach stuck at $150 per sale on a $47 product? Dropped it to $100 with an AOV of $125
Lead gen client bleeding money at $175/lead? Cut it below $100 in 9 days.
Same offers. Same funnels. Same audiences.
The only thing that changed? The Strategy.
Because here's the truth nobody's telling you:
Meta doesn't want you to find winners. It wants you to keep testing. Keep spending. Keep consolidating so it can bury the creatives that actually work.
But when you isolate every creative and force Meta to give them equal budget, the algorithm can't hide what converts anymore.
And that's exactly what you're about to learn inside Meta Ads Essentials.
The same Strategy I used to manage $15M+ in ad spend for Grant Cardone, Brandon Turner, Matt Deseno, and dozens of seven-figure coaches and consultants.
This is the system that separates profitable advertisers from everyone else in 2026.
Here's What You Get Inside
META ADS ESSENTIALS
The STS Account Structure Strategy
The Problem: Most advertisers cram everything into one campaign. Meta burns 80% of your budget retargeting the same 200 people while ignoring 50,000 fresh prospects.
What's Inside:
The exact structure I use to scale from $100/day to $2,000+/day without breaking
The isolation framework that prevents one bad campaign from tanking your entire account
Campaign naming conventions and organization systems used by pro media buyers managing $100K+/month
The STS Testing Framework
Most people think they're testing creatives. They're not. They're letting Meta pick winners based on clicks, not conversions.
What's Inside:
The $10-15/day isolation method that forces Meta to test every creative equally (no favoritism)
Exactly how long to test before killing losers (hint: it's not 14 days of "letting it learn")
How to identify which creatives Meta is suppressing so you can scale them independently
The STS Scaling Framework
You find a winner doing 3X ROAS at $50/day. You crank it up overnight. It dies within 48 hours.
What's Inside:
The 20% rule: How much to increase budget and when (so campaigns never crash)
Cost cap strategies that prevent CPAs from spiking when you add money
The exact metrics that tell you to pull back before you blow your budget
BONUS #1
The New Age Targeting Strategy
Forget interest targeting and lookalikes - they're dead. Your ad copy IS your targeting now. I'll show you exactly how that attracts qualified buyers and repel everyone else, so Meta finds the right people without you spending a dime on audience testing.
BONUS #2
The Post-Andromeda Volatility Playbook
CPAs swinging 60% day-to-day? That's normal now? Inside this playbook, you'll learn how to build volatility proof plan so your campaigns stay profitable even when Meta throws curve balls every 24 hours. No more panicking when costs spike - you'll know exactly what to do.
BONUS #3
The Bullseye KPI Formula
Stop looking at lagging indicators like CTR & CPM’s. The Bullseye KPI Formula shows you to find your winners in real-time. You'll get the exact strategy I use to manage six-figure monthly budgets.
BONUS #4
Ad Strategy Templates
Organize and structure your campaigns like a pro media buyer. No more guessing what to name ad sets, where to put exclusions, or how to organize your testing. Plug-and-play templates so you can build your campaigns within minutes directly into your account.
BONUS #5
Common Mistakes That Kill Results
If your Meta ads haven't worked in the past, you're not alone. Most people launch with broken targeting, confusing creative setups, or interest-based strategies that Meta hasn't prioritized in years. These are the fixes Meta doesn't want you to know about - let's fix them once and for all.
BONUS #6
Ads Essentials Skool Community
Gain instant access to your course inside the Ad Essential community.
Engage with like-minded coaches, consultants, and course creators. Ask questions, share experiences, and overcome hurdles together.
Case Study: How One Course Creator Found A 27X ROAS Creative That Meta Was Hiding
I had a client selling a $47 digital course.
She was spending $100-150/day total. Getting sales here and there. But nothing consistent.
One sale on Monday. Maybe two on Thursday. Then nothing for three days.
She thought the offer was the problem. Maybe the funnel. Maybe the audience.
But when I looked at her account, I saw exactly what was happening:
Meta was consolidating everything into one ad set. All her creatives fighting for the same budget.
The ones getting clicks? Those got spend.
The ones actually converting? Buried.
Here's what we did:
We pulled each creative out and isolated them. One ad set per creative. $20-25/day each.
Equal budget. Equal opportunity. No favoritism.
After 7 days, the data was undeniable.
A creative Meta had been ignoring, came back with 27 ROAS.
$13 cost per purchase. Consistent conversions.
Meanwhile, the creatives Meta was spending everything on? 1.2 ROAS at best.
The results?
She went from random, unpredictable sales to 2-4 sales per day.
On one of our coaching calls, she made $300 in revenue while we were talking.
And On a Saturday $1500 and not spending over $300/day on you entire account.
Same offer. Same funnel. Same creatives.
The only difference? Meta couldn't bury the winner anymore.
When you consolidate, Meta picks favorites based on engagement. Clicks. Video views.
Not conversions.
When you isolate, the data shows you what actually closes sales.
And that's exactly what the STS Framework does.
It forces Meta to tell you the truth instead of feeding you fake winners that burn your budget.
Why Does The STS Framework Work?
Here's what most people don't understand about how Meta's algorithm actually works in 2026:
Meta optimizes for engagement. Not conversions.
When you consolidate 20 creatives into one ad set, Meta looks at the first 24-48 hours and asks: "Which of these is getting the most clicks, video views, and interactions?"
Then it allocates 80-90% of your budget to those creatives.
The problem?
The creative that gets the most clicks is rarely the one that closes the most sales.
I've seen it happen hundreds of times: A creative gets a 4.2% CTR and Meta spends $800 on it. It converts at 0.7%.
Meanwhile, another creative gets a 1.8% CTR and Meta spends $12 on it. It converts at 3.9%.
Meta buried the winner because it didn't get as many clicks.
Here's How STS Fixes This:
Structure
Every creative gets its own ad set. No competition. No consolidation.
Test
Each ad set gets equal budget. $10-15/day for 7 days. Meta can't bury anything because there's nothing to consolidate.
Scale
After 7 days, you kill the losers (anything below your KPI) and scale the winners.
Why This Works
(Even Though It Goes Against Everything Meta Tells You):
When you isolate creatives, Meta is forced to spend equally on all of them.
It can't favor the ones with high engagement over the ones that convert.
So the data you get after 7 days is real. It's not skewed by Meta's preference for clicks.
You see which creatives actually close sales. Not which ones Meta thinks will keep people scrolling.
Then when you scale, you're scaling proven winners, not creatives that got lucky with engagement in the first 48 hours.
This is how I've taken clients from $300/day to $2,000+/day without campaigns crashing.
Same creatives. Same offers. Same audiences.
The only difference? Meta couldn't hide the winners anymore.
How Will Meta Ads Essentials Help You?
Stop Letting Meta Pick Your "Winners" - You'll discover exactly how to structure your account so every creative gets equal budget. No more watching Meta spend 90% on creatives that get clicks but don't convert. You'll finally see which ads actually close sales, not which ones Meta decides to show people.
Find Real Winners In 7 Days (Not 60 Days Of Bleeding Cash) - The STS Testing Framework tells you exactly how much to spend per creative ($10-15/day), how long to test (7 days), and which metrics tell you it's a winner. No more guessing. No more "let it learn for 30 days" while you burn $3K on losers.
Scale From $100/day To $1,000+/day Without Everything Breaking - I'll show you the exact scaling calendar I use: 20% increases every 24 hours. This is how I took a client from $300/day (stuck for months) to $2,000/day in 11 days. Same ads. Same offer. Just the right scaling structure.
Turn Volatility Into Your Advantage - While everyone else panics when their CPMs swing 40-60% day-to-day, you'll learn how to build volatility into your plan. I'll show you exactly how to stay profitable even when Meta throws curve balls every 24 hours (because it will).
Know If You're Profitable BEFORE You Waste Another Dollar - The Bullseye KPI Formula gives you one metric to check every morning. Green = scale. Yellow = hold. Red = kill it. This is how I manage six-figure monthly budgets without constantly wondering "is this working?"
Everything you need to stop wasting money on Meta's favorite creatives and start scaling the ones that actually convert - proven account structures, testing frameworks, and scaling calendars that work even if you've never run a profitable campaign before.
Does The STS Framework Work?
It's the most common question we get, especially from coaches, consultants, and course creators who've already tried everything.
The truth? The STS Framework works regardless of what you sell.
Because it's not about your offer. It's about how Meta allocates budget.
Whether you're running a low-ticket, challenge, or webinar...
Meta's algorithm works the same way: It buries creatives that convert and spends on creatives that get clicks.
The STS Framework forces Meta to show you what actually works.
I've used it across 66 different industries. Real estate, financial, health, biz op, and many more
Same pattern every time: Consolidation kills winners. Isolation reveals them.
Lower CPAs. Higher ROAS. More consistent results.
Plug it in and see for yourself.
WHAT OTHERS ARE SAYING
STEPHEN FINLAYSON - AVODAH DIGITAL
JULIO CALDERON - AVO DOGGO
MIKE PATINO - GO MEDIA
One testimonial ad is just getting sales for me every single day... almost daily I make a sale. And some days it made more sales, for example, on Sunday it made four sales.
27 ROAS on one creative, $13 purchase... I'm getting consistent sales Monday, yesterday, and today. Thanks to Eddy's guidance, my campaign is doing great!
We had like one of the biggest Black Fridays ever... 1,300 new customers in just three weeks using the course. Super psyched!
Ever since we got into the habit of doing that, it's been a complete game changer in our results, honestly.
We get this solved, then we can get Facebook the right data that it needs, and then that's going to be a complete game changer.
Conversion rate improved from 0.5% to 2% - a huge improvement. This is one of the biggest things I have learnt so far!
After working with Eddy, I relaunched my ads and immediately made a $431 sale — the customer bought EVERYTHING I had (the hiring kit, employee handbook template, and a 1:1 strategy session). Even when a VIP link broke, I fixed it fast and still closed the sale. Spending just $37 more on ads brought in huge results, and I know my new copy made all the difference. This is HUGE for me!
The one thing that stays in my mind whenever I set up a campaign: "Let the creative do the targeting." It works every single time!
YOU ARE SO AMAZING! Such an honor to have YOU on... thank you so much for your knowledge. It's GOLD!
If you don't join, you're missing out big time! I'm already in the Meta Program, and it's been amazing. Definitely worth it and I highly recommend it!
I launched my ads with Eddy's suggestions around two weeks ago. I booked my first client at $2500! I only spent $97 on the campaign, that's one heck of a return on investment! I have a lot of other leads, but I am pumped to have one client that's paid and on the books!
This is one of the biggest things I have learnt from this group so far and I have so so much more to learn.
If you're still on the fence, then I'd seriously consider getting off it and get involved. This has been an absolute game changer for our agency!
Ps This is not a sponsored ad or affiliate promotion nor have I been planted here to coerce you to buy. This is a straight up 100% genuine recommendation.
Seriously it's the best program everrrr
LET'S DO A QUICK RECAP
The STS Account Structure Strategy
The STS Testing Framework
The STS Scaling Framework
BONUS #1: The New Age Targeting Strategy
BONUS #2: The Post-Andromeda Volatility Playbook
BONUS #3: The Bullseye KPI Formula
Bonus #4: Ads Strategy Templates
Bonus #5: Common Mistakes That Kill Results
Bonus #6: Ads Essentials Community
Only $297 $27 Today
YOU'RE BACKED BY MY ACTION-TAKERS GUARANTEE
Here's the deal: Grab Meta Ads Essentials for $27.
Go through the STS Framework.
Apply it to your campaigns.
If you don't see better ROAS, lower CPAs, and more consistent results within 30 days, message me.
I'll refund every penny. No questions asked.
Zero risk. All upside.
Scrolled To The Bottom, Huh?
I Do The Same Thing.
Look, I get it.
You've been burned before. You've bought courses that promised the world and delivered recycled guru advice.
So you're skeptical. And you should be.
But here's what you need to understand:
This isn't theory. This is the exact system I use to manage six-figure monthly ad spends for clients who depend on results.
Not "strategies." Not "frameworks."
Actual campaigns. Real money. Measurable outcomes.
And I'm giving you the same structure for $27 that I charge $10K+ to implement for private clients.
Why?
Because I'm building a community of advertisers who refuse to let Meta dictate their results. And I'd rather have 1,000 people winning with this system than keep it locked behind a $10K consulting fee.
So here's the deal:
Grab Meta Ads Essentials for $27 today. Go through the STS Framework. Apply it to your campaigns.
If it doesn't work—if you don't see better ROAS, lower CPAs, and more consistent results within 30 days—message me. I'll refund every penny. No questions asked.
But I already know what's going to happen.
You're going to isolate your creatives. Find the ones Meta was hiding. Scale them using the framework. And wonder why you ever trusted consolidation in the first place.
This is the $27 decision that changes everything.
Here's Everything You're Getting Today:
The STS Account Structure Strategy - The exact structure I use to scale campaigns from $100/day to $2,000+/day without breaking
The STS Testing Framework - How to isolate creatives and force Meta to show you what actually converts (not what gets clicks)
The STS Scaling Framework - The 20% rule that prevents campaigns from crashing when you scale
BONUS #1: The New Age Targeting Strategy - Why your ad copy is your targeting now (and how to write copy that attracts buyers)
BONUS #2: The Post-Andromeda Volatility Playbook - How to profit even when CPMs swing 60% day-to-day
BONUS #3: The Bullseye KPI Formula - The one metric I check every morning to know if I'm profitable before I waste another dollar
BONUS #4: Ad Strategy Templates - Plug-and-play campaign structures you can copy/paste into your account
BONUS #5: Common Mistakes That Kill Results - The fixes Meta doesn't want you to know about
BONUS #6: Ads Essentials Skool Community - Ask questions, share wins, and get support from advertisers using the same system
ALL for the absurd price of $27
So if you're serious about taking control back from Meta and finally running profitable campaigns in 2026...
This is your shot.
SECURE YOUR ACCESS NOW
Get Instant Access To Meta Ads Essentials!
Complete STS Framework | Account Structure Templates | Real Campaign Examples | 6 Free Bonuses
30-Day Money-Back Guarantee: If Meta Ads Essentials doesn't help you find better-converting creatives, lower your CPAs, and take back control from Meta within 30 days, I'll refund every penny.
Frequently Asked Questions
Is this only for beginners?
Nope. While it's beginner-friendly, Meta Ads Essentials was built for business owners who want a proven system to launch, test, and scale ads, even if they’ve been burned by agencies or courses in the past.
Do I need a funnel or A landing page?
Not at all. You’ll learn how to generate leads using Meta’s native tools like InstaForms and Messenger, no tech headaches, fancy software, or websites required.
I’ve run ads before and they didn’t work. Will this help?
Yes! especially for you. Most people fail because they copy outdated tactics or skip strategy. This system fixes that by giving you a structured, battle-tested plan that actually works in today’s market.
How much ad spend do I need to make this work?
As little as $30–$50/day. You don’t need a massive budget, just a consistent daily spend and the right strategy (which this gives you).
Will I get templates and Step-By-Step Walkthrough?
Yes. You’ll get campaign planners, naming systems, on-screen guidance, and more, all designed to help you launch fast without overthinking.
Is there any support or community access?
Yes. You get full access to the private Skool group, where I drop fresh content, answer questions, and help you stay on track. It’s like having a coach in your corner.
How fast will I see results?
Some students launch within 24–48 hours. Results vary based on your offer and effort, but the system is designed to help you start generating leads or sales as quickly as possible.
What if it doesn’t work for me?
You’re backed by a 30-day Action-Takers guarantee. Go through the training, show proof you followed it, and if you’re not seeing traction, I’ll give you your money back. Zero risk. Just results waiting.
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