For High-Ticket Coaches Running Low-Ticket Funnels On Meta Ads
The Self-Liquidating Offer System Proven by Over $10M+ in Ad Spend
Whether you're running a low-ticket offer already or you need to refine the one you have and make it more profitable. This is the system that gets your front-end to self-liquidate on day one, so everything on the back end is pure profit.
Self-Liquidated $98K and Generated $430K In Revenue
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Self-Liquidated and Generated $41K In Revenue
$300K with a 9X ROAS on an Evergreen Webinar
$21K with a 3.8X ROAS on a Low Ticket
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Who We've Worked With
Used By Coaches & Consultants You Know
Brandon Turner
Better Life Tribe
Matt Deseno
HL Pro Tools
Annetta Powell
DCP University
Vesna Hrsto
Buh Bye Burnout
Ben Azadi
Metabolic Freedom
Alex Montalenti
Real Grader
Let Me Ask You Something Honest
You built a low-ticket funnel because someone told you it was the smartest way to get high-ticket clients.
Run a $27 or $47 offer. Get buyers in the door. Prove your value. Ascend them to your high-ticket program.
Simple. Clean. Self-funding.
Except it is not working that way.
Your phone is not blowing up with Stripe notifications. Your high-ticket program is not filling up from the funnel. And every month you run ads to this thing, you are spending more than you are getting back.
Not 10% more. Not 20% more. Some of you are spending $3 for every $1 that comes back. And the high-ticket clients? Almost none of them are coming through the funnel at all.
So you do what makes sense. You change the creative. You rewrite the copy. You try a different audience. You ask in a Facebook group and get twelve different opinions.
And nothing changes.
The funnel keeps bleeding. The high-ticket program keeps waiting for leads. And every day you run ads, you are one step closer to turning the whole thing off and going back to whatever you were doing before.
And you do not have unlimited time to keep testing things that might not work. Every week you spend on this is a week your business is not moving forward.
Here is what nobody is telling you: the reason your funnel is not working has nothing to do with your offer, your copy, or your audience. It has everything to do with the structure behind your ads.
And that is a completely different problem, with a completely different fix.
I Know Because My Own Funnel Was The Same Way
I have managed over $10 million in ad spend. I ran paid traffic for Grant Cardone, Brandon Turner, Matt Deseno, and Ben Azadi.
I know what a working ad account looks like. And for a long time, my own low-ticket funnel did not look like one.
I was spending money. Getting some sales back. But the numbers never made sense. The funnel was not self-liquidating. The high-ticket clients were not coming through the way they should have been.
I kept changing things at the surface level. New creatives. Different copy angles. Adjusted targeting.
Nothing moved the needle the way it should have.
Then I went back to the exact same structure I had been using for my biggest clients, and applied it to my own funnel.
In one month, I spent $13,000 on my low-ticket funnel.
I got $13,000 back on the front end.
And I closed $28,000 in new MRR; buyers who came through that funnel.
That is what a self-liquidating low-ticket funnel is supposed to do. Pay for itself on the front end. Send you the right people on the back end.
The structure that made that happen is the same structure I have been using for every client I work with. The same one that has produced consistent results across 66 different industries.
I call it the STS Framework. And it is the machine inside The Low-Ticket Profit Machine.
I know you have probably tried something before that promised to fix your ads.
Maybe it worked for a little while. Maybe it never worked at all.
What I teach is not another strategy layered on top of what is already broken.
It is the structural fix that makes everything else work, the same structure I use on my own funnel, not something I teach but do not use myself.
That is what makes this different from every guru telling you to test more creatives and trust the algorithm.
Here's What's Actually Happening Inside Your Ad Account Right Now
When you run ads the way most coaches right now are taught to run them, putting everything into one campaign and letting the platform decide what to show, something happens that you cannot see from the outside.
The platform looks at your ads in the first 24 to 48 hours and asks one question: which of these is getting the most attention?
Then it takes 80 to 90 percent of your budget and puts it all on those ads.
Not the ads that are bringing in buyers. The ads that are getting the most clicks and video views.
The ad that could have been producing high-ticket clients for you every day? It gets $8 in spend and disappears before it ever had a chance to prove itself.
I have seen it happen hundreds of times. An ad that gets massive engagement converts at less than 1%, getting cheap buyers. An ad that gets modest engagement converts at nearly 4%. The platform buries the winner because it did not get enough clicks.
So you keep spending on ads that look like they are working, because the numbers in your dashboard look great, while the ad that would have filled your high-ticket program sits there invisible, with $9 spent on it.
That is not bad luck. That is a structural problem. And every surface-level fix you try, new creative, new copy, new audience, gets applied on top of a broken foundation. Which is why nothing sticks.
The fix is not more testing. The fix is not a bigger budget. The fix is giving every ad an equal shot, so the platform cannot hide your winners from you.
That is what the STS Framework does.
What Changes When You Fix The Structure
The difference between a low-ticket funnel that bleeds and one that self-liquidates is not the offer. It is not the copy. It is this structure.
What Self-Liquidating Looks Like In Real Ad Accounts
Low-ticket funnel returning 4.5X, front end paid for itself and then some
2.4X ROAS on a Low Ticket Funnel
3.1X ROAS on a Children's Book
CPA Decreased by 24% on a Low Ticket
CPA Decreased by 17% on Our MAE Funnel
Low-ticket funnel: 52% more sales, zero changes to the offer
Course creator: cost per sale cut in half, same offer, different structure
CPA Decreased by 11% on a Book Funnel
Sales increased 96%, structure was the only thing that changed
1.13 ROAS on a Low Ticket Funnel
1.26 ROAS on a Low Ticket Funnel
🚀 What Is the
STS Framework?
The STS Framework is my 3-phase method to fix broken ad accounts and train Meta’s algorithm to optimize for buyers, not just cheap traffic.
Structure – Build your campaign with the right setup from the start. That means organizing your testing and scaling campaigns in a way that sends the right signals to Meta’s AI
Test – Use a proven testing method to quickly find winning creatives that actually convert, no more false positives or scaling duds.
Scale – Once winners are found, we increase budget and expand the reach using the right combinations to drive consistent, profitable growth.
This framework is how I structure, test, and scale high-converting campaigns for brands like Grant Cardone, Brandon Turner, HL Pro Tools, and more.
You’ll get the full system, with campaign templates, walkthroughs, and optimization tacticsm all inside Meta Ads Essentials.
What Coaches Are Saying
One testimonial ad is just getting sales for me every single day... almost daily I make a sale. And some days it made more sales, for example, on Sunday it made four sales.
27 ROAS on one creative, $13 purchase... I'm getting consistent sales Monday, yesterday, and today. Thanks to Eddy's guidance, my campaign is doing great!
We had like one of the biggest Black Fridays ever... 1,300 new customers in just three weeks using the course. Super psyched!
Ever since we got into the habit of doing that, it's been a complete game changer in our results, honestly.
We get this solved, then we can get Facebook the right data that it needs, and then that's going to be a complete game changer.
Conversion rate improved from 0.5% to 2% - a huge improvement. This is one of the biggest things I have learnt so far!
Just wanted to say thanks! I implemented your strategy on 3/14. Since then, it's been consistent and i'm extremely happy about that. I fixed up a few other things but I actually think this set up will finally scale. Man I've been working on this for months now and it finally feels semi stable at least.
and ALREADY seeing better results in the few days since I implemented Eddy's method on our current ads-- so super excited to have everything running way better (and more profitably) SOON!
2026 is MY YEAR! Picking up some serious momentum. My AOV is $60.69 Just getting started! Thanks Eddy Miranda for the ads insights!
Huge Shoutout to Eddy and his course The investment in this course has been the highest ROI ever. The stuff Eddy teaches simply works! Do the massive testing, duplicate these bad boys into a scaling campaign and watch results pour in!
The STS Framework
The Three-Part Structure That Makes Your Funnel Self-Liquidate
Most coaches running low-ticket funnels are not testing ads. They are letting the platform test for them. And the platform is not testing for buyers, it is testing for attention.
The STS Framework takes that control back. Here is exactly how it works:
Structure
Build It Right Before You Spend A Dollar
One campaign. One ad set per creative. No consolidation.
When every ad has its own budget, the platform cannot pick favorites. Every ad gets an equal shot at proving itself. This is the foundation everything else is built on, and without it, nothing else produces consistent results.
Most coaches skip this step because nobody told them it existed. They throw everything into one campaign and wonder why the numbers never make sense. This is why.
Test
Find Your Winners In 7 Days
$10–15 per ad per day for 7 days. Every ad gets equal spend. Equal time. Equal opportunity.
After 7 days you have real data, not data skewed by the platform's preference for high-engagement ads. You can see exactly which ads are producing buyers and which ones are just producing noise.
Kill the losers. Keep the winners. You now know, with confidence, which ads are going to make your funnel profitable.
Scale
Grow Without Breaking What's Working
You found a winner. Now you scale it the right way, 20% budget increases every 48 hours. Not doubling overnight. Not tripling in a week.
This is how you go from $15/day on a winning ad to $200/day without the campaign collapsing. This is how coaches go from a $50/day funnel to a $500/day funnel, and finally have something consistent to plan their business around.
Structure reveals the winners. Testing proves them. Scaling compounds them. That is how consistent results are built.
INTRODUCING...
THE LOW-TICKET PROFIT MACHINE
The ad strategy that makes your low-ticket funnel self-liquidate on the front end, so it sends you high-ticket clients on the back end.
This is not a course about how Meta works. This is not a collection of tips and tactics that worked two years ago. This is the exact ad structure, the same one I use for my own funnel and for every client I work with, that turns a bleeding low-ticket funnel into one that pays for itself and produces the right buyers for your high-ticket program.
It works if your funnel is already running and just not profitable enough to scale.
It works if you have been getting sales here and there but nothing consistent.
It works if you have been doing everything right and still cannot figure out why the numbers do not add up.
It works because it fixes the structural problem that is causing all of it, not the symptoms on top of it.
Here's What You Get Inside
THE LOW-TICKET PROFIT MACHINE
The STS Structure Strategy
Before you test a single creative, you need the right foundation. This module shows you exactly how to set up your campaigns so the platform cannot bury your best ads before they ever get a chance to prove themselves.
What's Inside:
The exact campaign setup I use to run low-ticket funnels that self-liquidate, built for coaches spending $50 to $500/day
How to organize your account so one underperforming ad cannot drain your entire budget
The structural rules that separate coaches who find winning ads from coaches who keep guessing
The STS Testing Framework
This is where you find out which of your ads is actually producing high-ticket buyers, not which ones the platform decided to favor. Seven days. Equal budget. Real data.
What's Inside:
The per-ad daily spend method that gives every creative a fair shot, so the real winners surface in 7 days instead of 60
Exactly when to kill a losing ad, so you stop wasting money without pulling winners before they have proven themselves
How to read the data after 7 days and know with complete confidence which ads to scale and which ones to shut off
The STS Scaling Framework
You found a winning ad. Now you need to scale it without killing it. This module is the reason coaches can go from $15/day on a winning ad to $200/day without watching it die the moment they increase the budget.
What's Inside:
The 20% rule, the exact budget increase schedule that keeps winning campaigns alive while you grow them
How to take a proven ad from $50/day to $500/day without your funnel collapsing
The exact signal that tells you when to push harder and when to pull back before you blow the budget
Plus These Bonuses - Free When You Join Today
BONUS 1
The Copy-First Targeting Method
Interest targeting and lookalike audiences are not how the platform finds buyers anymore. Your ad copy is your targeting now. This bonus shows you exactly how to write ads that pull in your ideal high-ticket coaching client and push away everyone else, so the platform does the qualification work for you before a single person clicks.
BONUS 2
The Consistent Results Playbook
Some days your funnel is profitable. Other days the numbers look completely different and you cannot figure out why. This playbook shows you how to build your ads that stay on track even when the platform throws you curveballs, so you stop reacting to every fluctuation and start making calm, confident decisions based on what the data is actually telling you.
BONUS 3
The Profit KPI Formula
Stop staring at numbers that do not tell you anything useful. This bonus gives you one number to check every morning that tells you whether your ads are on track or whether something needs to change before you waste another day of budget on a campaign that has quietly stopped working.
BONUS 4
Ad Strategy Templates
The plug-and-play campaign templates I use for every launch I set up. No more guessing how to structure your account, name your campaigns, or organize your testing. Open the template, follow the setup, and have your entire campaign structure ready to launch in minutes.
BONUS 5
The Clean Pixel Workflow
Most coaches running low-ticket funnels on GoHighLevel do not realize their pixel is firing multiple purchase events for the same customer. That means their Ads Manager shows four buyers when Stripe shows one, inflated ROAS, wrong data, platform optimizing for phantom purchases. This done-for-you GoHighLevel workflow fixes it instantly. Install it directly into your account, connect it to your funnel, and every buyer sends exactly one clean purchase event from that point forward. Includes a full video walkthrough so you can verify it is working correctly before you spend another dollar.
BONUS 6
The Funnel Tracking Sheet
You cannot fix what you cannot see. This is the exact tracking sheet I use with every coaching client on day one, the one that shows them what their funnel is actually doing day by day. Plug in your numbers every morning and immediately know your landing page conversion rate, your bump order take rate, your average order value, your true cost to acquire a customer, and your actual ROAS. Most coaches who go through this sheet for the first time find the leak in their funnel within 24 hours — not because the fix is complicated, but because for the first time they can actually see where the problem is. Includes a complete video walkthrough.
The Course Creator Who Found A Winning Ad Meta Had Been Hiding For Months
Ariel was selling a $47 course and spending about $100 a day on Meta ads.
She had a real offer. A real funnel. Real people who needed what she was teaching.
But her sales were completely random. One Monday. Maybe two on Thursday. Then nothing for four days. Then one on Tuesday out of nowhere.
She had already tried fixing it. New creatives. Different copy. Adjusted her targeting. She thought maybe the offer price was wrong. Maybe the funnel needed a new headline. Maybe the audience was too broad.
None of those things were the problem.
When I looked at her account, I saw exactly what was happening. She was running all her ads in one campaign. The platform was taking almost her entire daily budget and pushing it to two ads that were getting the most clicks. Every other ad she had, including the ones that were actually converting buyers, was getting $8 in daily spend. Invisible.
There was one ad in particular that had been sitting there for months, getting almost no budget. The platform had decided it was not worth showing.
We changed one thing. We gave every ad its own adset with its own budget. $20 to $25 per day each. Equal spend. No competition. No favoritism.
Seven days later the data came back.
The ad the platform had been ignoring for months came back with a 4X return. $32 per sale. Consistent every single day.
The ads the platform had been spending everything on? 1.2X at best.
Same offer. Same funnel. Same ads. The structure was the only thing that changed.
She went from random, unpredictable sales to 2 to 4 sales every single day without increasing her total daily budget. She made $300 in revenue on one of our coaching calls while we were still talking. $1,500 on a Saturday with only $300 in spending. And the right buyers started coming through, the ones who actually had the budget and the intent to ascend to her higher-ticket offers.
Two weeks after buying The Low-Ticket Profit Machine, she joined my Inner Circle program to help her scale even more.
That is what happens when the structure is right. The platform cannot hide your winners anymore. And the right buyers start finding you.
This Is Built Specifically For You If...
This Is Built Specifically For You If...
You are a high-ticket coach running a low-ticket funnel to feed your program
You are spending real money on Meta ads, $50 to $300 a day, and not getting it back
Your funnel is getting some sales, but nowhere near enough to break even consistently
You have tried new creatives, new copy, new audiences, and nothing has moved the needle
You want a consistent flow of pre-qualified buyers ascending to your high-ticket offer
You are done guessing and ready to build something you can actually plan your business around
You do not have unlimited time to keep testing things that might not work, you need a clear system, not more things to try
You have been burned by conflicting advice from people who could not explain what was actually wrong, and you are done trusting gurus who do not use what they teach
This Is NOT For You If...
You have never run a Meta ad before, this is not a beginner's guide
You do not have a low-ticket offer or funnel already in place
You are looking for someone to run your ads for you
You are not willing to spend at least $50/day to test and find your winners
After working with Eddy, I relaunched my ads and immediately made a $431 sale — the customer bought EVERYTHING I had (the hiring kit, employee handbook template, and a 1:1 strategy session). Even when a VIP link broke, I fixed it fast and still closed the sale. Spending just $37 more on ads brought in huge results, and I know my new copy made all the difference. This is HUGE for me!
The one thing that stays in my mind whenever I set up a campaign: "Let the creative do the targeting." It works every single time!
YOU ARE SO AMAZING! Such an honor to have YOU on... thank you so much for your knowledge. It's GOLD!
If you don't join, you're missing out big time! I'm already in the Meta Program, and it's been amazing. Definitely worth it and I highly recommend it!
I launched my ads with Eddy's suggestions around two weeks ago. I booked my first client at $2500! I only spent $97 on the campaign, that's one heck of a return on investment! I have a lot of other leads, but I am pumped to have one client that's paid and on the books!
This is one of the biggest things I have learnt from this group so far and I have so so much more to learn.
If you're still on the fence, then I'd seriously consider getting off it and get involved. This has been an absolute game changer for our agency!
Ps This is not a sponsored ad or affiliate promotion nor have I been planted here to coerce you to buy. This is a straight up 100% genuine recommendation.
Seriously it's the best program everrrr
Everything You Get When You Join Today
The STS Structure Strategy
The STS Testing Framework
The STS Scaling Framework
BONUS 1: The Copy-First Targeting Method
BONUS 2: The Consistent Results Playbook
BONUS 3: The Profit KPI Formula
Bonus 4: Ad Strategy Templates
Bonus 5: The Clean Pixel Workflow
Bonus 6: The Funnel Tracking Sheet
TOTAL VALUE: $997
TODAY: $97
One-Time Payment — Yours For Life
THE 30-DAY GUARANTEE
Here is what I want you to do.
Get inside The Low-Ticket Profit Machine. Set up the structure exactly the way I show you. Give every ad its own budget. Run the test for 7 days.
If at the end of 7 days you cannot see clearly which ads are producing buyers and which ones are not, message me. I will give you every dollar back.
No long forms. No hoops. No explaining yourself.
The only way this does not work is if you do not do it.
If you implement the structure and the data does not show you what is working, you should not pay for it. That is how confident I am in what this does when coaches actually run it.
FAQS
Do I need to already have a low-ticket funnel?
Yes. The Low-Ticket Profit Engine is built for coaches who already have a low-ticket offer and are running Meta ads to it. If you do not have a funnel yet, this is not the right starting point.
How much do I need to spend on ads to make this work?
You need to be comfortable spending at least $50/day during the testing phase, ideally $100 to $150/day if you have 8 to 10 creatives to test. The testing structure is built for coaches spending $50 to $300/day. If you are spending significantly more than that and need hands-on strategy applied to your specific account, the Live Audit is likely the better starting point
How fast will I see results?
Within 7 days of implementing the STS Testing Framework, you will know exactly which of your ads are producing buyers consistently. That is the whole point of the structure: to give you clean, reliable data fast instead of spending months guessing.
I've tried fixing my ads before and it didn't work. How is this different?
Everything you have tried before was a surface-level fix, new creative, new copy, new audience, applied on top of a broken structural foundation. The STS Framework fixes the foundation. And unlike most programs, this is the same structure I use on my own funnel every single day, not something I teach but do not use myself.
Will this work for my niche?
The STS Framework has been tested across 66 industries. Real estate, health, finance, coaching, course creators, consultants. The structure works regardless of what you sell. What matters is that you have a low-ticket offer and you are spending real money on Meta ads.
What if my funnel is far from perfect?
Mine was too. My funnel is still not perfect. The STS Framework works because it finds the ads that are producing consistent buyers with the funnel you already have, so you can scale what is working while you continue to improve everything else. You do not need a perfect funnel to find a consistent winner.
What if it doesn't work for me?
You are covered by the 30-day guarantee. Implement the structure. Run the test. If you do not see clearly which ads are producing buyers consistently, message me for a full refund. No questions asked.
Your Low-Ticket Funnel Is Either Working For You Or Against You.
Right now, it is against you.
Every day it runs on the wrong structure, it costs you more than it should. And every buyer who comes through without ascending is a high-ticket client your program never sees.
The Low-Ticket Profit Machine fixes the structure. Your funnel starts paying for itself. The right buyers start showing up. Your high-ticket program starts filling the way it was supposed to.
$97. One time. Yours for life. 30-day guarantee.
30-Day Money Back Guarantee | Instant Access | 1,600+ Coaches Already Inside
Frequently Asked Questions
Is this only for beginners?
Nope. While it's beginner-friendly, Meta Ads Essentials was built for business owners who want a proven system to launch, test, and scale ads, even if they’ve been burned by agencies or courses in the past.
Do I need a funnel or A landing page?
Not at all. You’ll learn how to generate leads using Meta’s native tools like InstaForms and Messenger, no tech headaches, fancy software, or websites required.
I’ve run ads before and they didn’t work. Will this help?
Yes! especially for you. Most people fail because they copy outdated tactics or skip strategy. This system fixes that by giving you a structured, battle-tested plan that actually works in today’s market.
How much ad spend do I need to make this work?
As little as $30–$50/day. You don’t need a massive budget, just a consistent daily spend and the right strategy (which this gives you).
Will I get templates and Step-By-Step Walkthrough?
Yes. You’ll get campaign planners, naming systems, on-screen guidance, and more, all designed to help you launch fast without overthinking.
Is there any support or community access?
Yes. You get full access to the private Skool group, where I drop fresh content, answer questions, and help you stay on track. It’s like having a coach in your corner.
How fast will I see results?
Some students launch within 24–48 hours. Results vary based on your offer and effort, but the system is designed to help you start generating leads or sales as quickly as possible.
What if it doesn’t work for me?
You’re backed by a 30-day Action-Takers guarantee. Go through the training, show proof you followed it, and if you’re not seeing traction, I’ll give you your money back. Zero risk. Just results waiting.
Disclaimer:
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